The certificate expired
The site is throwing browser warnings and customers are the ones telling you. Renewal was supposed to be automatic and quietly was not.
What it does. It issues a replacement over DNS validation, so nothing has to go offline for the challenge, and sets up renewal properly this time so the same thing does not happen next quarter.
A new subdomain has no certificate
Every new environment means another certificate request, another renewal to remember, and another thing to forget.
What it does. One wildcard covers the apex domain and every subdomain under it, so new subdomains are already covered rather than becoming a task.
Renewal fails silently
The renewal job exists, it has been failing for weeks, and nobody noticed because nothing alerts on it.
What it does. It checks whether renewal is genuinely configured and working, rather than whether a job merely exists, and tells you which certificates are actually at risk.
Nobody knows what is about to expire
Certificates live on several servers, issued by different people at different times, and there is no single list.
What it does. It checks every server you have registered in one pass and gives you the expiry dates together, so the surprises stop being surprises.
HTTP validation means downtime
The usual approach needs port 80 free or traffic rerouted, which is awkward on a live site behind a proxy.
What it does. Validation happens over DNS instead, so the site keeps serving traffic throughout and no ports need to be opened or freed.
The certificate is issued but the site still fails
Files exist on disk and the browser still complains, usually because the web server is pointed somewhere else.
What it does. It tells you exactly where the certificate and key were written, so you can point the web server at the right paths, and can show you that config change as a diff.